Increase in underage alcohol consumption reported in Hidalgo, Mexico

Consumption of alcohol by minors and young people under 20 twenty years is leading to more traffic fatalities.

#Publooshocker

Buckler Alcohol-free Wheat Beer Launched in Spain

Buckler lanza por primera vez en el mercado español las gamas de cerveza sin alcohol Buckler 0,0 Blanca y Buckler 0,0 Negra, dos variedades inéditas hasta la fecha, según informa la compañía en un comunicado.

Drink Driving is Not ArKay

ARKAY, producer of the whisky-flavored alcohol-free beverage, has launched a campaign against alcohol abuse and drunk driving. It aims to outline the importance of the consequences of drunk driving and to offer an alternative to those who want to enjoy a flavored alcohol-style without the intoxicating effects. ArKay has teamed up with a band to create a song about the consequences about drinking and driving which is available for download at www.Arkaybeverages.com

Alcoholic Beverage Consumption in Nigeria is Low Compared to Other African Countries, Says Guinness MD, Articles

Africa contributes close to 5.0% to global beer production and  Nigeria accounts for less than 1.0%. Per capita consumption in Nigeria is one of the lowest in Africa.

The Science of Non-Alcoholic Beer

While it may not be your drink of choice, there are plenty of very valid reasons for drinking non-alcoholic beer. Maybe you're pregnant and miss the taste. Maybe you're a designated driver, or you're on antibiotics. Maybe you just don't feel like getting intoxicated, but you'd rather look like you're drinking the same thing as your co-workers because social dynamics are weird and tiring. We're not here to judge. We're here to check out this interesting animal.

Alcohol-free Liverpool bar The Brink scoops three awards at national ceremony

The city’s first alcohol-free bar is a social enterprise run to help people recovering from drink and drug addiction.

Read more: Liverpool Echo http://www.liverpoolecho.co.uk/liverpool-news/in-the-mix/2013/05/04/alcohol-free-liverpool-bar-the-brink-scoops-three-awards-at-national-ceremony-100252-33281833/#ixzz2SLwfr5gK

Bavaria Introduces its Malt 0.0% to Saudi Arabia

Bavaria, one of the oldest breweries in the Netherlands and its local distributor, General Trading Company-Olayan Group are proud to announce the launch of Bavaria malt drink 0.0%, a true non-alcoholic malt drink in the Kingdom.

Who's bubbling to the top in the malt beverages sector?

Customers are looking for a refreshing drink with hoppy overtones, and if possible a foaming head, as a serious alternative to alcoholic drinks.

Alcohol, Health and Money

The poorest 20 percent of people in Britain suffer twice the levels of alcohol related harm as the most affluent 20 percent – despite reporting similar levels of alcohol consumption.
According to Professor Mark Bellis, who was speaking at Alcohol Research UK’s conference held this month in London, researchers refer to this incongruity as the “alcohol harm paradox”.

Professor Bellis, who is Director of the Centre for Public Health at Liverpool John Moores University, explained some of the ways this dichotomy can arise. He showed how the same weekly consumption of alcohol can result in different levels of injury and disease depending on whether the alcohol is consumed a little each night or in just one or two heavier drinking sessions. He also examined how the equivalent of 360 million shots of spirits a week were unaccounted for in national surveys of what people reported drinking and why these “hidden drinks” may be part of the explanation for the alcohol harm paradox.

Professor Bellis said, “There are a number of possible explanations for why similar amounts of alcohol appear to cause much greater harm in poorer communities. These include differences in drinking patterns, hidden alcohol consumption and a cumulative health impact from poor diet, housing and other health challenges that leave people more vulnerable to the damages alcohol causes.”
[Images: Craig Rodway, Lansmuseet Gavleborg]

Brain-mapping increases understanding of alcohol's effects on first-year college students

First-of-its-kind pilot study aimed at better understanding how the neural processes that underlie responses to alcohol-related cues change during students' first year of college.

Cyclists Power Growth in Alcohol Free Sales in Austria

BRAU UNION, a consortium of eight breweries that together produce roughly half of the beer consumed in Austria, has reported a 3.3% increase in sales of alcohol-free products for 2012. The Union, which is part of the Heineken Group, produces nearly 4.8 million hectoliters of beer in a country where the average Austrian drinks 107.7 litres a year. According to Brau Union CEO, Markus Liebl, much of this growth has come from the rising popularity of alcohol-free beers such as Edelweiss and Gosser among cyclists -- who make up 10% of the market -- resulting in sales worth 643.9 million euros in 2012. As overall beer sales remain stagnant, the Union is seeking to change drinking habits at lunch-time away from water and soft drinks to alcohol-free beers. Liebl believes that non-alcoholic wheat beers will be a key factor in increased sales of brew-based alcohol-free drinks which are expected to double in 2013.
Source: http://www.nachrichten.at/nachrichten/wirtschaft/Alkoholfrei-und-Radler-lassen-Brau-Union-wachsen;art15,1078729

‘Cold turkey’ morning beer brews controversy

A controversial beer is brewing up a storm for targeting morning drinkers. Campaigners fear the Cold Turkey Breakfast Beer produced by the Black Isle Brewery will encourage alcoholism. [Link]

Une bière blanche sans alcool avec un packaging fort en identité

Une bière blanche sans alcool avec un packaging fort en identité Le brasseur hollandais Bavaria a sélectionné pour sa nouvelle bière sans alcool, Wit 0,0%, des packagings fort en identité. La nouvelle bière sans alcool Wit 0,0% est proposée en GMS en packs de 6 bouteilles de 25 cl ou en packs de 6 boîtes 33 cl, et chez les cavistes à l’unité avec une bouteille 30 cl. La bouteille en verre offre un profil aux lignes bien «typées», en contraste avec la teneur sans alcool du contenu. Le design de la bouteille inscrit une identité forte de la marque renforcée par l’étiquette. Avec le cartouche bleu et le 0.0%, elle valorise la différenciation de la marque et du produit en linéaires. Tout comme la boîte-boisson qui inscrivant les mêmes codes véhicule aussi sa différence sur les linéaires. Le brasseur est parvenu à empêcher toute production d'alcool lors de la fermentation. La bière, produite avec de l'eau minérale naturelle, affiche 54 calories par verre.

Bavaria: Making a Splash With Alcohol-Free Beer

Dutch brewer Bavaria is working hard to help health conscious consumers cut down on the number of units of alcohol they consume, whilst making a significant reduction in their calorie intake.
“We are the only major brewer to offer two non-alcoholic beers” explains Bavaria UK Managing Director, Mike Teague. “Most people now recognize that cutting their alcohol intake, particularly following the Christmas and New Year celebrations, is a good thing that delivers a host of health benefits.
“In the past cutting back on beer, meant sugary, sweet-tasting alternatives, often loaded with calories. This ensured a drop in units of alcohol consumed, but not a drop in calories. Our alcohol free beers obviously contain no units of alcohol and possess only around 80 calories per bottle. Customers now get to choose great-tasting alcohol free beer that cuts their alcohol consumption and reduces their calorie intake – two benefits for the price of one.”
Bavaria is regarded by many commentators as the leading brand in low and non-alcoholic beers. A recent tweet from renowned drinks expert Oz Clarke is representative of a growing appreciation of the quality of the Dutch brewer’s expertise in this area; “Lo and no alcohol beers. I'm trying to be virtuous but they have to be drinkable. Only decent big brand is Bavaria. 2.8 & 0.0 v. tasty” Throughout ‘Alcohol Awareness Week’, Bavaria non-alcoholic beer was used by some NHS Foundation Trusts to show consumers that consuming fewer units of alcohol and reducing their calorie intake, didn’t have to mean giving up the great taste of a quality beer.
The brand is at the beginning of a major marketing drive in the UK, with a major sponsorship deal recently agreed with ITV. Sean Durkan Marketing Manager at Bavaria UK commented: “We are using every possible channel to tell the public about the quality and range of our low and non-alcoholic beers. We’re running competitions on Facebook, tweeting regularly and taking our sampling roadshow around the country. But our position as a sponsor of comedy on ITV, with a series of funny adverts introducing new comedy shows should certainly grab the public’s attention.

Bitburger Launches 0.0% Alcohol Beers

Bitburger Brewery has launched three varieties of 0.0% alcohol-free beer: Bitburger Pils 0.0% Alcohol-Free, 0.0% Bitburger Bitburger Radler and 0.0% Apple Alcohol-Free. Bitburger Beverage 0.0% is designed to appeal to beer lovers, who are abstaining from alcohol, without compromising the taste of Bitburger -- it is available to the trade in barrels. The other two products, the shandy-style ‘Radler’ and the Apple-flavored brew should appeal to consumers who are looking for alternatives to heavily sweetened soft-drinks. The introduction of the non-alcoholic beers has been backed up with an extensive TV advertising campaign and an endorsement from the German Football Association. "The new brands represent the strength of our non-alcoholic beer sector. By emphasizing the isotonic and vitamin-rich properties of these alcohol-free beers, we are satisfying the consumer’s desire for a soft drink, which fits into a healthy diet. We are convinced that we will strengthen our company’s growth in the non-alcoholic beer sector," said Dr. Werner Wolf, CEO of Bitburger Brewery.

Ready to roll: all change at alcohol-free club in Dublin

Flux is the newest alcohol and drug-free nightclub in the capital, a sober Saturday night oasis in the middle of beer-soaked Temple Bar.

3.5 million Britons aim for an alcohol free January

Men are almost twice as likely as women to make the commitment, while two million more people have decided they will give up alcohol for part of January.

Royal Scots Borderers make most of booze-free Helmand Hogmanay

ROYAL Scots Borderers serving in southern Afghanistan celebrated Hogmanay as best they could at Camp Bastion – with alcohol-free beer, “bucket reeling” and an early bed.