Bitburger Launches 0.0% Alcohol Beers

Bitburger Brewery has launched three varieties of 0.0% alcohol-free beer: Bitburger Pils 0.0% Alcohol-Free, 0.0% Bitburger Bitburger Radler and 0.0% Apple Alcohol-Free. Bitburger Beverage 0.0% is designed to appeal to beer lovers, who are abstaining from alcohol, without compromising the taste of Bitburger -- it is available to the trade in barrels. The other two products, the shandy-style ‘Radler’ and the Apple-flavored brew should appeal to consumers who are looking for alternatives to heavily sweetened soft-drinks. The introduction of the non-alcoholic beers has been backed up with an extensive TV advertising campaign and an endorsement from the German Football Association. "The new brands represent the strength of our non-alcoholic beer sector. By emphasizing the isotonic and vitamin-rich properties of these alcohol-free beers, we are satisfying the consumer’s desire for a soft drink, which fits into a healthy diet. We are convinced that we will strengthen our company’s growth in the non-alcoholic beer sector," said Dr. Werner Wolf, CEO of Bitburger Brewery.